Lagging B2B Personalisation is Costing Customers and Sales Revenue
The B2B world has been slow to take full advantage of data as an asset. In a study of fast-growth organisations, McKinsey linked above-market growth with the extensive use of…
The B2B world has been slow to take full advantage of data as an asset. In a study of fast-growth organisations, McKinsey linked above-market growth with the extensive use of…